Artist Statement for Lola Series

This is a personal project and was not shot as a commercial commission.

Some people have been asking what the Lola series is about. Here is the artist statement for this personal project inspired by the MJ Lola fragrance.

MJ Lola Series Artist Statement

For the past couple years I have been shooting many cosmetics images for commercial application. After shooting so many fragrance products they began to all blend into each other one after another. They were all a liquid in a bottle. Although the bottles changed shape and the scent changed smell visually the basic concept was becoming stale.

Therefore we decided to shoot the fragrances without actually shooting the fragrance product as it is package for commercial consumption. From this idea we designed a series of images to represent intangible qualities the perfumes pocess. This series was inspired by and depicts the new Marc Jacobs Lola perfume. We attempt to photograph the product without actually photographing the product but rather the ideas and emotions that combine to create the product. The intangible qualities that are the essence of any physical product are reinterpreted and expressed here in this series of images.

The project was conceived with help from by my partner Yee Wong of 52kilo design.

-Joshua Scott

This series have been awarded Advertising Photography of America still live photo 1st place.